The New Miss World, Natasha Beresford has emerged as a winner for the world’s first make-up free beauty pageant.
She competed with other contestants who appeared in like manner.
Her win generated a massive traffic on the internet, as people marveled at the new trend.
Natasha Beresford is a 26 year old dental nurse, who competed for Miss London 2023 with a natural glare.
Aside from her were 18 other women who competed with natural looks; this is noted as the first of its kind in the competition’s 95-year history.
In previous years, contestants have been asked to submit make-up-free pictures, filters or edited images but this year’s competition took a new leap.
According to organizers this would help to boost confidence which would promote a realistic body image due to its focus on natural looks.
Later this year, Natasha will compete in the Miss England final after claiming her title as Miss London.
There were nineteen contestants who competed without make-up. They wore their own choice of boho-themed ethically sourced clothing.
Afrose Ameen, 23, from Lewisham, an engineering student who worked on the Elizabeth Line on the London Underground.
Temi Adeyemi, 26, an accounts assistant from Enfield, Middlesex.
She won a place in the top five along with 17-year-old beauty therapy student Alanta Richards, from Surrey.
The public vote winner was Lauren Malone, 26, a company founder and CEO, she will also join the other four women in the Miss England final.
The beauty pageant took place at the Taj 51 Buckingham Gate Suites and Residences in London. The event was sponsored by the Cetuem London natural skincare brand.