American billionaire rapper and businessman, Jay Z is set to officially launch his subscription-based music, podcast and video streaming service, TIDAL in Nigeria.
This is according to an exclusive report by Punch.
This comes barely a week after Audiomack launched its office in Lagos, Nigeria with operations led by Ade Adetunji, Charlotte Bwana and Olive Uche.
It was gathered that it would be a culmination of about a year of active, intensive plans to move into Nigeria and Africa. Its app is still not fully operational in Nigeria, but at this time, the fee for premium subscription is said to be around N1,200.
As at the time of writing this report, it’s unable to confirm the leaders of the Nigerian arm of Tidal, but in due time, this story will be updated to reveal that detail.
Tidal was launched in 2014 by Norwegian company, Aspiro, it is a subscription-based music, podcast and video streaming service that combines lossless audio and high-definition music videos with exclusive content and special features on music.
In 2014, Aspiro was acquired by Project Panther Bidco Ltd, a company owned by Legendary American rapper, businessman and billionaire, Jay Z. Currently, it is reported that TIDAL boasts over 3.5 million subscribers from over 50 countries. In August 2017, Richard Sanders was announced as CEO of the company.
Other popular figures at the company include Tony Gervino (VP), Lior Tibon (COO) and most notably, Journalist and former Editor-In-Chief of XXL, Elliot Wilson. He serves as the Chief Content Officer for Tidal.